Business Foundation chapter 13

69 terms by globo1

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Product

everything one receives in an exchange, including all tangible and intangible attributes and expected benefits; it may be a good, service, or idea.

Consumer product

a product purchased to satisfy personal and family needs.

Business product

a product bought for resale, for making other products, or for use in a firm's operations.

Convenience product

a relatively inexpensive frequently purchased item for which buyers want to exert only minimal effort.

Shopping product

an item for which buyers are willing to expend considerable effort on planning and making the purchase

Product

everything one receives in an exchange, including all tangible and intangible attributes and expected benefits; it may be a good, service, or idea.

Consumer product

a product purchased to satisfy personal and family needs.

Business product

a product bought for resale, for making other products, or for use in a firm's operations.

Convenience product

a relatively inexpensive frequently purchased item for which buyers want to exert only minimal effort.

Shopping product

an item for which buyers are willing to expend considerable effort on planning and making the purchase

Specialty product

an item that possesses one or more unique characteristics for which a group of buyers is willing to expand considerable purchasing effort.

Raw material

a basic material that actually becomes part of a physical product usually comes from mines, forests, oceans or recycled solid purposes.

Major equipment

large tools and machines used for production purposes

Accessory equipment

standardized equipment used in a firm's production or office activities

Component part

an item that becomes part of a physical product and is either a finished item ready for assembly or a product that need little processing before assembly

Process material

a material that is used directly in the production of another product but is not readily identifiable in the finished product.

Supply

an item that facilitates productions and operations but does not become part of a finished product

Business services

an intangible product that an organization uses in its operations.

Product life cycle

a series of stages in which a product's sales revenue and profit increase, reach a peak, and then decline

Product line

a group of similar products that differ only in relatively minor characteristics

Product mix

all the products a firm offers for sale

Product modification

the process of changing one or more of a product's characteristics.

Line extension

development of a new product that is closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs

Product deletion

the elimination of one or more products from a product line.

Brand

a name, term, symbol, design, or any combination of these that identifies a seller's products as distinct from those of other sellers.

Brand name

the part of a brand that can be spoken

Brand mark

the part of a brand that is a symbol or distinctive design

Trademark

a brand name of brand mark that is registered with U.S Patent and Trademark office and this is legally protected from use by anyone except its owner

Trade name

the complete and legal name of an organization

Manufacturer brand

a brand that is owned by a manufacturer

Store brand

a brand that is owned by an individual wholesaler or retailer

Generic product

a product with no brand at all

Brand loyalty

extent to which a customer is favorable toward buying a specific brand>

Brand equity

marketing and financial value associated with a brand's strength in a market.

Individual branding

the strategy in which a firm uses a different brand for each of its products.

Family branding

the strategy in which a firm uses the same brand for all or most of its product.

Brand extension

using an existing brand to brand a new product in a different product category.

Packaging

all the activities involved in developing and providing a container with graphics for a product.

Labeling

the presentation of information on a product or its package

Express warranty

a written explanation of the responsibilities of the producer in the event that a product is found to be defective or otherwise unsatisfactory.

Price

the amount of money a seller is willing to accept in exchange for a product at given time and under given circumstances.

Price competition

an emphasis on setting a price equal to or lower than competitors price to gain sales or market share

Product differentiation

the process of developing and promoting differences between one's product and all similar products

Markup

the amount a seller adds to the cost of a product to determine its basic selling price

Breakeven quantity

the number of units that must be sold for the total revenue (from all units sold) to equal; the total cost (of all units sold)

Total revenue

the total amount received from sales of a product.

Fixed cost

a cost incurred no matter how many units of a product are produced or sold

Variable cost

a cost that depends on the number of units produced

Total cost

the sum of the fixed costs and the variable costs attributable to a product.

Price skimming

the strategy of charging the highest possible price for a product during the introduction stage of its life cycle

Penetration pricing

the strategy of setting a low price for a new product

Negotiated pricing

establishing a final price through bargaining

Secondary-market pricing

setting one price for the primary target market and a different price for another market

Periodic discounting

temporary reduction of price on a patterned or systematic basis

Random discounting

temporary reduction of prices on an unsystematic basis

Odd-number pricing

the strategy of setting prices using odd numbers that are slightly below whole dollar amounts

Multiple-unit pricing

the strategy of setting a single price for two or more units

Reference pricing

pricing a product at a moderate level and positioning it next to a more expensive model or brand

Bundle pricing

packaging together two or more complementary products and selling them for a single price

Everyday low prices

setting a low price for products on a consistent basis

Customary pricing

pricing on the basis of tradition

Captive pricing

pricing the basic product in a product line low, but pricing related items at a higher level

Premium pricing

pricing the highest-quality or most-versatile products higher than other models in the product line

Price lining

the strategy of selling goods only at certain predetermined prices that reflect definite price breaks

Price dealer

products priced below the usual markup, near cost, or below cost

Special-event pricing

advertised sales or price cutting linked to a holiday, season, or event

Comparison discounting

setting a price at a specific level and comparing it with a higher price

Transfer pricing

prices charged in sales between an organization's units

Discount

a deduction from the price of an item.

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