MKTG 431: Mini Test 2

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Mini Test 2

Which of the following statements about Maslow's Hierarchy of Needs is TRUE?

a. Most people are more concerned about their self image than whether or not they have enough to eat.

b. Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators.

c. Risk takers are motivated by ego needs rather than by safety needs.

d. All of these statements about Maslow’s Hierarchy of needs are true.

e. Ego-centric people are more concerned about their self image than whether they have enough to eat

b. Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators.

According to your instructor, which of the following is one of the LEAST important influences on the consumer buying process?

Choose one answer.
a. Advertising
b. Social factors
c. Situational factors
d. Psychological factors
e. Motivation

a. Advertising

The threshold level of perception is...?

Choose one answer.
a. The minimum time a person has to be exposed to a stimulus before it will be recorded in memory
b. The maximum level of difference in a stimulus that a person will notice
c. The maximum amount of information a percon can absorb
d. The minimum amount of information a percon can absorb
e. The minimum difference in a stimulus that a person will notice

e. The minimum difference in a stimulus that a person will notice

_____________ are business customers who purchase goods to incorporate them into other products

Choose one answer.
a. Resellers
b. Facilitators
c. Industrial Markets
d. Institutions
e. Governments

c. Industrial Markets

Which of the following statements about motivation is FALSE?

Choose one answer.
a. Psychological needs are a basic source of motivation
b. All needs are equally motivating
c. Physiological needs are a basic source of motivation
d. All of these statements about motivation are true.
e. People are not always aware of their true motivation

b. All needs are equally motivating

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