Interviews & Questionnaires
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Created by:
fisherbethany on December 5, 2011
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9 terms
Terms | Definitions |
|---|---|
 Open questions | Questions such as 'how are you?', which allow the respondent to expand and go into more depth in the answer. |
| Closed questions | Questions such as 'are you ok?', which only allow the respondent to give a one word, usually yes/no answer. |
| Strengths of questionnaires | -bigger sample of people - cheaper - confidential- may give you more honest answers |
| Weaknesses of questionnaires | - can't see emotion through idiolect & body language - people might lie for social desirability etc. - might get the 'screw you' effect - misleading info, not everyone will return it |
| Structured interviews | Read out a questionnaire, following the same questions each time to compare the results |
| Semi-structured interviews | Some structure, but not sticking to the exact same questions |
| Unstructured interviews | You know what you're going to talk about, but not sure how the conversation will go |
| Advantages of interviews | - Non verbal communication, more info on how they were feeling - Better for sensitive topics |
| Disadvantages of interviews | -Can take a long time and difficult to analyse -Demand characteristics, less able to be honest -Bias in the way that people ask questions differently etc. |
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