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5 Written questions

5 Matching questions

  1. email survey
  2. in home interviews
  3. reliability
  4. validity
  5. on-site survey station
  1. a self- administer response, can have texts and graphics, skipping/ no skip software. respondents are available, not true sample of pop. software can restrict those who participate
  2. b displayed within email or attached, ability to see if deleted, review survey for changes, can communicate with respondent
  3. c extent to which the research really studied what it was supposed to. did it find out what it was trying to?
  4. d when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times
  5. e longer, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.

5 Multiple choice questions

  1. future conclusion from some sample in the past
  2. showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
  3. the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem
  4. simple how one goes about conducting the research at hand. manner of the research procedure. ex: experimental research, qualitative, historical, etc. usually logical, orderly systematic way. TOOL of scientific investigation
  5. individual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household

5 True/False questions

  1. convenience samplingnonprobability, prelime stages, conduct where large # of ppl congregate. not random, only can conclude if population is homogenous- like tast tetss


  2. most popular interview methodtelephone survey


  3. intercept surveysemail, web based, on cite stations. samples do not typically represent target population- usually from email list. internet most frequent in urban and higher income and education. inexpensive and quick to collect info. self administered, must be simple


  4. longitudinal surveycompare the relationships among a set of important variables at intervals. doesnt have to be same people.


  5. methodology biasstudy and analysis of various methods. have principles that determine how the tools are deployed and interpreted


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