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5 Written Questions

5 Matching Questions

  1. reliability
  2. deductive reasoning
  3. nonprobability (non scientific) samples
  4. sampling bias
  5. method
  1. a something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
  2. b each member does not have a known chance of being selected, researcher randomly chooses sampling units. inexpensive and easy. used for questionnaire testing and prelime stages

    CANT GENERALIZE
  3. c simple how one goes about conducting the research at hand. manner of the research procedure. ex: experimental research, qualitative, historical, etc. usually logical, orderly systematic way. TOOL of scientific investigation
  4. d the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem
  5. e when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times

5 Multiple Choice Questions

  1. validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
  2. if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
  3. showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
  4. extent to which the research really studied what it was supposed to. did it find out what it was trying to?
  5. premise based on a sample group and leads to a conclusion involved another individual- group of customers to the next customer you see

5 True/False Questions

  1. inductive reasoningmakes general conclusions based on individual observation

          

  2. 5 types of nonprob samplingconvenience sampling
    quota samples
    purposive samples
    volunteer samples
    snowball samples

          

  3. casual inferenceindividual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household

          

  4. cost per returnshowing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown

          

  5. methodology biasan agency automatically defaults to a method that they are most comfortable with

          

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