5 Written Questions
5 Matching Questions
- electronic surveys
- internal validity
- quota sampling
- sample frame
- most popular interview method
- a did the research project find out what it said it was going to? ex. if participants lie
- b telephone survey
- c email, web based, on cite stations. samples do not typically represent target population- usually from email list. internet most frequent in urban and higher income and education. inexpensive and quick to collect info. self administered, must be simple
- d list of the people you select for your sample
- e like stratified sampling, not random. most common form of nonprobability. must complete a quota for each strata- like 40 blacks, etc.
5 Multiple Choice Questions
- future conclusion from some sample in the past
- an agency automatically defaults to a method that they are most comfortable with
- showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
- validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
- longer, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.
5 True/False Questions
sampling bias → individual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household
purposive sampling → identified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents
statistical syllogism → going from a generalization to a conclusion. ex: 90% of old people are retired, see an old person, assume they are retired
cross sectional survey → compare the relationships among a set of important variables at intervals. doesnt have to be same people.
methodology → an agency automatically defaults to a method that they are most comfortable with