5 Written questions
5 Matching questions
- order bias
- most popular interview method
- longitudinal survey
- sampling bias
- external validity
- a validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
- b the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem
- c telephone survey
- d compare the relationships among a set of important variables at intervals. doesnt have to be same people.
- e showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
5 Multiple choice questions
- something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
- convenience sampling
- determined based on the return rate of target pop, and the value of the info provided by the respondent. is that value of the info you recieve worth the cost?
- collect info and date from a sample of the target market or respondents during a single point in time. compare the relationships among a set of important variables based on respondents characteristics. cannot note shift in opinion.
- displayed within email or attached, ability to see if deleted, review survey for changes, can communicate with respondent
5 True/False questions
sampling unit → individual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household
quota sampling → like stratified sampling, not random. most common form of nonprobability. must complete a quota for each strata- like 40 blacks, etc.
reliability → if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
generalization → future conclusion from some sample in the past
method → simple how one goes about conducting the research at hand. manner of the research procedure. ex: experimental research, qualitative, historical, etc. usually logical, orderly systematic way. TOOL of scientific investigation