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5 Written questions

5 Matching questions

  1. simple induction
  2. methodology
  3. sampling error
  4. in home interviews
  5. electronic surveys
  1. a email, web based, on cite stations. samples do not typically represent target population- usually from email list. internet most frequent in urban and higher income and education. inexpensive and quick to collect info. self administered, must be simple
  2. b calculate the degree that the sample might differ from the population. larger sampling error, less likely sample possesses characteristics similar to the population
  3. c study and analysis of various methods. have principles that determine how the tools are deployed and interpreted
  4. d longer, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.
  5. e premise based on a sample group and leads to a conclusion involved another individual- group of customers to the next customer you see

5 Multiple choice questions

  1. compare the relationships among a set of important variables at intervals. doesnt have to be same people.
  2. 2 types: unstructured in home and structured intercepts.
  3. simple random sampling (name in bucket)
    systematic random sampling (units from pop based on skip interval)
    stratified sampling (from a subset of homo pop)
    cluster sampling
    oversampling (more than 1 pop, want more sampling)
  4. database and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation
  5. list of the people you select for your sample

5 True/False questions

  1. external validityvalidity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca


  2. cost per returnshowing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown


  3. reliabilitywhen a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times


  4. sampling biasindividual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household


  5. nonprobability (non scientific) sampleseach member does not have a known chance of being selected, researcher randomly chooses sampling units. inexpensive and easy. used for questionnaire testing and prelime stages



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