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5 Written Questions

5 Matching Questions

  1. electronic surveys
  2. internal validity
  3. quota sampling
  4. sample frame
  5. most popular interview method
  1. a did the research project find out what it said it was going to? ex. if participants lie
  2. b telephone survey
  3. c email, web based, on cite stations. samples do not typically represent target population- usually from email list. internet most frequent in urban and higher income and education. inexpensive and quick to collect info. self administered, must be simple
  4. d list of the people you select for your sample
  5. e like stratified sampling, not random. most common form of nonprobability. must complete a quota for each strata- like 40 blacks, etc.

5 Multiple Choice Questions

  1. future conclusion from some sample in the past
  2. an agency automatically defaults to a method that they are most comfortable with
  3. showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
  4. validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
  5. longer, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.

5 True/False Questions

  1. sampling biasindividual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household


  2. purposive samplingidentified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents


  3. statistical syllogismgoing from a generalization to a conclusion. ex: 90% of old people are retired, see an old person, assume they are retired


  4. cross sectional surveycompare the relationships among a set of important variables at intervals. doesnt have to be same people.


  5. methodologyan agency automatically defaults to a method that they are most comfortable with


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