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5 Written questions

4 Matching questions

  1. ________ are the expenses incurred by a customer or company in lost time and resources when changing from one supplier or system to a competing supplier or system.
  2. Mintzberg's classification of organizational structure categorizes the knowledge-based organization where goods and services depend on the expertise and knowledge of professionals as a(n)
    A) entrepreneurial structure.
    B) divisionalized bureaucracy.
    C) professional bureaucracy.
    D) adhocracy.
  3. The competitive forces model was created for today's digital firm.
  4. ________ is the ability to offer individually tailored products and services using the same production resources as mass production.
  1. a FALSE
  2. b C
  3. c Switching costs
  4. d Mass customization

5 Multiple choice questions

  1. A
  2. B
  3. TRUE
  4. TRUE
  5. FALSE

5 True/False questions

  1. Wal-Mart's continuous replenishment system allows it to
    A) provide mass customization.
    B) provide an efficient customer response system.
    C) strengthen customer intimacy.
    D) achieve economy of scale.


  2. Internet technology
    A) makes it easy for rivals to compete on price alone.
    B) imposes a significant cost of entry, due to infrastructure requirements.
    C) increases the difference between competitors because of the wide availability of information.
    D) makes it easy to sustain operational advantages.


  3. The secondary activities of a firm include
    A) inbound logistics, technology, outbound logistics, sales and marketing, and service.
    B) inbound logistics, organization infrastructure, outbound logistics, technology, and procurement.
    C) organization infrastructure, human resources, sales and marketing, and technology.
    D) organization infrastructure, human resources, technology, and procurement.


  4. Which of the following statements is NOT true about information technology's impacts on business firms?
    A) It helps firms expand in size.
    B) It helps firms lower the cost of market participation.
    C) It helps reduce internal management costs.
    D) It helps reduce transaction costs.


  5. To what competitive force did the printed encyclopedia industry succumb?
    A) positioning and rivalry among competitors
    B) low cost of entry
    C) substitute products or services
    D) customer's bargaining power


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