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1. GROUP BRAINSTORMING ADVANTAGES AND DISADVANTAGES, HOW TO IMPROVE IT 2. DIFFERENCE BETWEEN NOMINAL GROUP TECHNIQUE AND INTERACTIVE GROUP TECHNIQUES 3. THREATS TO CREATIVITY AND WAYS TO ENHANCE IT 4. DEFINITIONS AND USE OF BRAIN-WRITING AND ELECTRONIC BRAINSTORMINT

Brainstorming (Rules)

-expressiveness
-non-evaluative
-quantity
-building

Expressiveness (Rule)

express all ideas that come to mind

Non-evaluative (Rule)

all ideas should be considered, valuable during generating phase

Quantity (Rule)

strive for quantity, not quality yet

Building (Rule)

modify and extend ideas, don't evaluate yet

Nominal Group Technique

a decision-making method that begins and ends by having group members quietly write down and evaluate ideas to be shared with the group

Which is better? Nominal or Interactive Technique?

Nominal- more ideas created shown in studies

Threats to Creativity

-social loafing
-conformity
-production blocking
-performance matching

Social Loafing

the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable

Conformity

occurs when the member feels that the group will be critical of their suggestions

Production Blocking

members can suggest ideas because other's are presenting their ideas

Performance Matching

social comparison cause team members to converge their performance to one another

How to Enhance Team Creativity?

-cognitive: goal instructions
-social: organization methods
-structural: environment methods

Cognitive: Goal Instructions

- set high goals
- explicit set rules
- Paulu's new rules
- positive mood
- increase in individual accountability
- analogical reasoning

Paulu's Rules

- focus
- do not tell stories or explain ideas
- when no one is suggesting ideas restate the problem
- encourage non-talking people

Analogical Reasoning

applying one concept to a particular domain or another domain

Social: Organizational Methods

- trained facilitators
- brain-writing
- brief breaks
- nominal group techniques
- Delfi technique
- step ladder technique

Delfi Technique

- not face to face, proceeds with questionnaires

Step Ladder Technique

one member is added to each group, then those added member combine to make final decision

Structural: Environment Methods

- diversify the team
- fluid membership
- organizational networking
- traverse industries
- build a creative space and environment

Fluid Membership

adding new members consistently

Organizational Networking

increase ties within the company, more ideas

Traverse Industries

leverage other industries and domain, (Samsung and Vending Machines)

Electronic Brainstorming (Advantages)

- parallel entry of ideas
- anonymity
- size
- proximity
- memory
- refinement and evaluation of ideas
- equality

Electronic (Disadvantages)

- small teams
- less of social interactions
- loss of power
- no credit
- capstone on brainstorming

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