5 Written Questions
5 Multiple Choice Questions
- The four major marketing domains are?
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
- A ________ database is generally more reliable than an external list bought somewhere.
- Direct Marketing is a powerful tool to help build customer ________.
- Direct Marketing usually seeks a
4 True/False Questions
Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digital → Forms of direct marking include
goodwill → A ________ database is generally more reliable than an external list bought somewhere.
interstitials → ___________ are adds that appear between online screen changes.
infomercials → Home shopping channels and _________ are the two majors forms of direct-response TV marketers.