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5 Written questions

5 Multiple choice questions

  1. ___________ are adds that appear between online screen changes.
  2. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
  3. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  4. The "7 C's" of effective website's include
  5. Direct Marketing usually seeks a

4 True/False questions

  1. Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digitalForms of direct marking include

          

  2. relationshipsDirect Marketing is a powerful tool to help build customer ________.

          

  3. DatabaseA customer __________ is essential for most forms of direct Marketing.

          

  4. MarketsA customer __________ is essential for most forms of direct Marketing.

          

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