5 Written Questions
5 Multiple Choice Questions
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- Forms of direct marking include
- An advantage of direct marketing is that it offers access beyond local
- A customer __________ is essential for most forms of direct Marketing.
- Reputable online marketers use _________ - based email.
4 True/False Questions
B2C, B2B, C2C, C2B → A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
Viral Marketing → An advantage of direct marketing is that it offers access beyond local
House → An advantage of direct marketing is that it offers access beyond local
Direct, immediate and Measurable response → Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?