5 Written questions
5 Multiple choice questions
- ___________ are adds that appear between online screen changes.
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- The "7 C's" of effective website's include
- Direct Marketing usually seeks a
4 True/False questions
Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digital → Forms of direct marking include
relationships → Direct Marketing is a powerful tool to help build customer ________.
Database → A customer __________ is essential for most forms of direct Marketing.
Markets → A customer __________ is essential for most forms of direct Marketing.