NAME: ________________________

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5 Written Questions

5 Multiple Choice Questions

  1. An advantage of direct marketing is that it offers access beyond local
  2. A customer __________ is essential for most forms of direct Marketing.
  3. Forms of direct marking include
  4. The four major marketing domains are?
  5. Direct Marketing usually seeks a

4 True/False Questions

  1. PermissionReputable online marketers use _________ - based email.


  2. goodwillA ________ database is generally more reliable than an external list bought somewhere.


  3. Viral MarketingWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?


  4. interstitials___________ are adds that appear between online screen changes.


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