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5 Written Questions

5 Multiple Choice Questions

  1. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
  2. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  3. A customer __________ is essential for most forms of direct Marketing.
  4. The "7 C's" of effective website's include
  5. ___________ are adds that appear between online screen changes.

4 True/False Questions

  1. B2C, B2B, C2C, C2BThe four major marketing domains are?

          

  2. Direct, immediate and Measurable responseDirect Marketing usually seeks a

          

  3. MarketsA ________ database is generally more reliable than an external list bought somewhere.

          

  4. relationshipsReputable online marketers use _________ - based email.

          

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