NAME: ________________________

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5 Written Questions

5 Multiple Choice Questions

  1. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  2. Forms of direct marking include
  3. An advantage of direct marketing is that it offers access beyond local
  4. A customer __________ is essential for most forms of direct Marketing.
  5. Reputable online marketers use _________ - based email.

4 True/False Questions

  1. B2C, B2B, C2C, C2BA benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish

          

  2. Viral MarketingAn advantage of direct marketing is that it offers access beyond local

          

  3. HouseAn advantage of direct marketing is that it offers access beyond local

          

  4. Direct, immediate and Measurable responseWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

          

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