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5 Written questions

5 Multiple choice questions

  1. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
  2. An advantage of direct marketing is that it offers access beyond local
  3. Reputable online marketers use _________ - based email.
  4. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
  5. A customer __________ is essential for most forms of direct Marketing.

4 True/False questions

  1. interstitials___________ are adds that appear between online screen changes.

          

  2. Direct, immediate and Measurable responseWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

          

  3. infomercials___________ are adds that appear between online screen changes.

          

  4. B2C, B2B, C2C, C2BThe four major marketing domains are?

          

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