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5 Written questions

5 Multiple choice questions

  1. ___________ are adds that appear between online screen changes.
  2. Reputable online marketers use _________ - based email.
  3. A ________ database is generally more reliable than an external list bought somewhere.
  4. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
  5. Direct Marketing usually seeks a

4 True/False questions

  1. B2C, B2B, C2C, C2BA benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish


  2. relationshipsReputable online marketers use _________ - based email.


  3. Context, Content, Customization, Communication, Connectivity, Commerce and CommunityThe "7 C's" of effective website's include


  4. MarketsAn advantage of direct marketing is that it offers access beyond local


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