5 Written questions
5 Multiple choice questions
- ___________ are adds that appear between online screen changes.
- Reputable online marketers use _________ - based email.
- A ________ database is generally more reliable than an external list bought somewhere.
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
- Direct Marketing usually seeks a
4 True/False questions
B2C, B2B, C2C, C2B → A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
relationships → Reputable online marketers use _________ - based email.
Context, Content, Customization, Communication, Connectivity, Commerce and Community → The "7 C's" of effective website's include
Markets → An advantage of direct marketing is that it offers access beyond local