5 Written questions
5 Multiple choice questions
- A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
- Reputable online marketers use _________ - based email.
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
- An advantage of direct marketing is that it offers access beyond local
- The "7 C's" of effective website's include
4 True/False questions
infomercials → ___________ are adds that appear between online screen changes.
Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digital → The "7 C's" of effective website's include
interstitials → Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
Direct, immediate and Measurable response → Direct Marketing usually seeks a