5 Written Questions
5 Multiple Choice Questions
- A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- A customer __________ is essential for most forms of direct Marketing.
- The "7 C's" of effective website's include
- ___________ are adds that appear between online screen changes.
4 True/False Questions
B2C, B2B, C2C, C2B → The four major marketing domains are?
Direct, immediate and Measurable response → Direct Marketing usually seeks a
Markets → A ________ database is generally more reliable than an external list bought somewhere.
relationships → Reputable online marketers use _________ - based email.