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5 Written Questions

5 Multiple Choice Questions

  1. The four major marketing domains are?
  2. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
  3. Forms of direct marking include
  4. Direct Marketing is a powerful tool to help build customer ________.
  5. ___________ are adds that appear between online screen changes.

4 True/False Questions

  1. Viral MarketingWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

          

  2. DatabaseA customer __________ is essential for most forms of direct Marketing.

          

  3. HouseA customer __________ is essential for most forms of direct Marketing.

          

  4. Direct, immediate and Measurable responseWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

          

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