5 Written Questions

1. Publicity is not ______ for.
2. Focusing promotion on intermediaries, encouraging them to carry a product is a _______ strategy.
3. Interference in the communication process is called _______.
4. This category of promotion is kind of a "catch all" term.
5. The first task in the hierarchy of effects models (Like AIDA) is to make the market ______ of a brand.

5 Matching Questions

1. Decode
2. Clutter
3. Integrated Marketing Communications
4. Percent of Sales
5. Feedback

1. a IMC is an acronym for?
2. b The return flow of communication is called _________.
3. c A very common budget setting technique is ______ ___ _____.
4. d The audience must ______ a message.
5. e IMC tries to break through message ________.

5 Multiple Choice Questions

1. The basic Theme of a message is its _________.
   1. Appeal
   2. Pull
   3. Paid
   4. Aware
2. To share a thought, a source must ______ a message.
   1. Encode
   2. Decode
   3. Paid
   4. Noise
3. The Manner of message presentation is its _______.
   1. Decode
   2. Clutter
   3. Structure
   4. Source
4. Integrated Marketing Communications (IMC) tries to create a ________ effect.
   1. Synergistic
   2. Source
   3. Sales
   4. Noise
5. Communication originates with a _______ who wishes to share something with someone else.
   1. Pull
   2. Noise
   3. Aware
   4. Source

5 True/False Questions

1. Attention, Interest, Desire, Action → Promotion is intended to....

   True        False

2. inform, persuade and remind → Using projected cash flow to help set a budget is know as the ________ approach.

   True        False

3. Pull → Publicity is not ______ for.

   True        False

4. Relationships → IMC tries to build ________ with consumers.

   True        False

5. Identified Sponsor → Advertising is paid for, nonpersonal and has an _______ _______.

   True        False