What is direct marketing?
Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
Why is direct marketing effective?
Using detailed databases, they tailor their marketing offers and communications to the needs of narrowly defined segments or even individual buyers.
What are the benefits of Direct Marketing?
Benefits to Buyers: It is convenient, easy and private. From the comfort of their homes or offices they can browse catalogues or company websites.
-Gives buyers ready access to a wealth of products
-Gives buyers access to lots of information
-Interactive and immediate.
-Ultimately giving buyers more control because the consumers decide what, when and where.
Benefits to Sellers:
-Powerful tool for building customer relationships.
-Can target small groups or individual consumers
-Promote through personalized communications
-Low cost and speedy alternative
-Convenient, no extra costs (rent, insurance etc)
-Gives sellers access to buyers they could not reach through other channels.
What are the 8 forms of direct marketing?
1) Direct mail marketing
2) Catalogue Marketing
4) Direct-response TV marketing
5) Kiosk marketing
6) New digital technologies
7) Online Marketing
8) Face-to-face selling
Explain "Direct Mail Marketing?"
Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address.
Explain "Catalogue Marketing"
Direct marketing through print, video, or digital catalogues that are mailed to select customers, made available in stores, or presented online.
Using the telephone to sell directly to customers.
Explain "Direct response TV marketing"
Direct marketing via television, including direct-response television advertising (or infomercials) and home shopping channels.
Explain "Kiosk Marketing"
A booth which has self service offers and items you can purchase on your own.
What is online marketing?
Company efforts to market products and services and build customer relationships over the internet.
What is B2C online marketing?
Business-to-consumer online marketing.
Businesses selling goods and services online to final consumers.
What is B2B online marketing?
Business to business online marketing
Businesses using B2B websites, email, online catalogues, online trading networks, and other online resources to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices.
What is C2C online marketing?
Consumer-to-consumer onine marketing
Online exchanges of goods and information between final consumers. Kijiji and ebay.
What is online marketing?
Advertising that appears while consumers are surfing the web, including display ads, search related ads, online classifieds, and other forms.
Explain how companies have responded to the Internet and other powerful new technologies with online marketing strategies.
-Fastest growing form of direct marketing
-Internet enables consumers & companies to acces and share huge amounts of information
-Given marketers a whole new way to create value for customers and to build customer relationships.
-Marketers are employing integrated multichannel strategies that use the web to drive sales to other marketing channels.