What are some of the major social criticisms of marketing?
-High Prices; marketing system causes prices to be higher in a more sensible condition. High costs of distribution. High advertising and promotion costs.
-Deceptive Practices; Deceptive pricing like falsely advertised factory or wholesale prices. Deceptive packaging, like exaggeration.
-High pressure selling; salespeople are accused of persuading people to buy goods they have no intention of buying.
-Shoddy, Harmful or Unsafe Products; Poor product quality or function.
-Poor service to disadvantaged consumers
What is marketing's impact on society as a whole?
-False wants and too much materialism
-Too few social goods
What is sustainable marketing?
Marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.