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5 Written Questions

5 Matching Questions

  1. General Merchandise Discount Store
  2. Shrinkage
  3. Merchandise Mix
  4. Merchant Wholesalers
  5. Impressions
  1. a Loses experienced by retailers due to shoplifting, employee theft, and damage to merchandise
  2. b The number of people who will be exposed to a message placed in one or more media vehicles
  3. c Retailers that offer a broad assortment of items at low prices with minimal service
  4. d Intermediaries that buy goods from manufacturers and sell to retailers and other business-to-business customers
  5. e The total set of all products offered for sale by a retailer, including all product lines sold to all customer groups

5 Multiple Choice Questions

  1. Retailers that sell a broad range of items and offer a good selection within each product line
  2. Selling a product only through a single outlet in a particular region
  3. A brochure or pamphlet that offers a specific good or service at one point in time
  4. A direct marketing approach that allows the customer to respond to a message by immediately contacting the provider to ask immediate questions or order the product
  5. Programs designed to build interest in or encourage purchase of a product during a specific period

5 True/False Questions

  1. Media PlanningThe final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use


  2. Missionary SalespersonA salesperson who promotes the firm and tries to stimulate demand for the product but does not actually compete a sale


  3. Channel of IntermediariesA firm at one level of distribution that takes a leadership role, establishing operating norms and processes based on its power relative to other channel members


  4. Merchandising AllowanceThe number of different product lines available


  5. Consumer-generated Media (CGM)The online consumer generated comments, opinions, and product related stories available to other consumers through digital technology


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