NAME: ________________________

Marketing Test

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5 Written Questions

5 Matching Questions

  1. Aided Recall
  2. Creating Assortments
  3. Advertising
  4. Unique Selling Proposition (USP)
  5. Channel Levels
  1. a An advertising appeal that focuses on one clear reason why a particular product is superior
  2. b Providing a variety of products in one location to meet the needs of buyers
  3. c The number of distinct categories of intermediaries that populate a channel of distribution
  4. d Nonpersonal communication an identified sponsor pays for that uses mass media to inform an audience
  5. e A research technique that uses clues to prompt answers from people about ads they might have seen

5 Multiple Choice Questions

  1. Claims made in advertising of product superiority that cannot be proven true or untrue
  2. Activities after the sale that provide important services to customers
  3. A discount retailer, owned by a manufacturer, that sells off defective merchandise and excess inventory
  4. Word of mouth communication that consumers view as authentic
  5. The major elements of marketer-controlled communication, including advertising, sales promotion, public relations, personal selling, and direct marketing

5 True/False Questions

  1. FeedbackReceivers reaction to the message


  2. Supply ChainA research method which seeks to minimize mistakes by getting consumer reactions to ad messages before they appear in the media


  3. General Merchandise Discount StoreRetailers that offer a broad assortment of items at low prices with minimal service


  4. ApproachThe first step of the actual sales presentation in which the salesperson tries to learn more about the customers needs, create a good impression and build a good rapport


  5. Attitudinal MeasuresThe degree to which the target market will see an advertising message placed in a specific vehicle


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