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5 Written questions

5 Matching questions

  1. Supermarkets
  2. Experiential Shoppers
  3. Place-Based Media
  4. Pop-up Retailing
  5. Unique Selling Proposition (USP)
  1. a Advertising media that transmit messages in public places, such as doctor's offices and airports, where certain types of people congregate
  2. b An advertising appeal that focuses on one clear reason why a particular product is superior
  3. c A retail strategy in which a firm deliberately opens and then closes after a short period of time
  4. d Food stores that carry a wide selection of edibles and related products
  5. e Consumers who engage in online shopping because of the experiential benefits they receive

5 Multiple choice questions

  1. A sales promotion where the manufacturer and the retailer share the cost
  2. Allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication
  3. The process by which a receiver assigns meaning to the message
  4. Consumer sales promotion programs that offer a discount or free product for multiple purchases over time; also referred to as loyalty or continuity programs
  5. A form of personal selling selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer

5 True/False questions

  1. Team SellingThe process by which a receiver assigns meaning to the message

          

  2. Off-Price RetailersRetailers that buy excess merchandise from well-known manufacturers and pass the savings onto the customers

          

  3. Business-to-Consumer (B2C) E-CommerceActivities to ensure that goods are always available to meet customer's demands

          

  4. Order GetterA research technique that uses clues to prompt answers from people about ads they might have seen

          

  5. Missionary SalespersonThe person responsible for finding new customers and calling on them to present the company's products

          

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