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5 Written questions

5 Matching questions

  1. Noise
  2. Advocacy Advertising
  3. New-Business Salesperson
  4. Logistics
  5. Push Strategy
  1. a A type of public service advertising an organization provides that seeks to influence public opinion on an issue because it has some stake in the outcome
  2. b The company tries to move its products through the channel by convincing channel members to offer them
  3. c The process of designing, managing, and improving the movement of products through the supply chain. Includes purchasing, manufacturing, storage and transport.
  4. d The person responsible for finding new customers and calling on them to present the company's products
  5. e Anything that interferes with effective communication

5 Multiple choice questions

  1. The series of firms or individuals that facilitates the movement of a product from the producer to the final consumer
  2. A set of customers, often defined by geographic boundaries, for whom a particular salesperson is responsible
  3. Any direct communication to a consumer or business recipient designed to generate a response in the form of an order, a request for further information, and/or a visit to a store or other place of business for purchase of a product
  4. PR activities through which companies provide financial support to help fund an event in return for publicized recognition of the companies contribution
  5. The plan that specifies that exact media to use and when to use it

5 True/False questions

  1. Merchandise BreathThe variety of choices available for each specific product line

          

  2. ReceiverThe organization or individual that intercepts and interprets the message

          

  3. ButtonsWord of mouth communication that consumers view as authentic

          

  4. Push MoneyA bonus paid by a manufacturer to a salesperson, customer, or distributor for selling its product

          

  5. Integrated Marketing Communication (IMC)A channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels

          

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