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5 Written questions

5 Matching questions

  1. Merchandise Assortment
  2. Media Schedule
  3. Buttons
  4. Catalog
  5. Medium
  1. a A communication vehicle through which a message is transmitted to a target audience
  2. b A collection of products offered for sale in a book form, usually consisting of product descriptions accompanied by photos of the ithem
  3. c The range of products a store sells
  4. d The plan that specifies that exact media to use and when to use it
  5. e Small banner type ads that can be placed anywhere on a web page

5 Multiple choice questions

  1. The process of developing media objectives, strategies, and tactics for use in an advertising campaign
  2. A method for promotion budgeting that is based on a certain percentage of either last year's sales or on estimates for the present year's sales
  3. The moving of products into, within, and out of warehouses
  4. The total set of all products offered for sale by a retailer, including all product lines sold to all customer groups
  5. A sales support person with a high level of technical expertise who assists in product demonstrations

5 True/False questions

  1. Sales ManagementThe management of flows among firms in the supply chain to maximize total profitability


  2. Creative Selling ProcessThe process of seeking out potential customers, analyzing needs, determining how product attributes might provide benefits for the customer, and then communicating that information


  3. DecodingThe process by which a receiver assigns meaning to the message


  4. SupermarketsInternet advertising in the form of rectangular graphics at the top or bottom of web pages


  5. Experiential MarketingMarketing activities that attempt to give customers an opportunity to interact with brands, thus enabling them to make more intelligent and informed decisions


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