5 Written Questions

1. A group of commercial establishments owned and managed as a single property
2. The person responsible for finding new customers and calling on them to present the company's products
3. A theory that focuses on the various stages that retailers pass through from introduction to decline
4. Internet advertising in the form of rectangular graphics at the top or bottom of web pages
5. Part of the selling process that includes identifying and developing a list of potential or prospective customers

5 Matching Questions

1. Channel of Distribution
2. Slotting Allowance
3. Branded Entertainment
4. Advertising Exposure
5. Sponsorship

1. a A form of advertising in which marketers integrate products into entertainment venues
2. b PR activities through which companies provide financial support to help fund an event in return for publicized recognition of the companies contribution
3. c The series of firms or individuals that facilitates the movement of a product from the producer to the final consumer
4. d A fee paid in exchange for agreeing to place a manufacturer's product on a retailer's valuable shelf space
5. e The degree to which the target market will see an advertising message placed in a specific vehicle

5 Multiple Choice Questions

1. The direction in which shoppers will move through the store and which areas they will pass or avoid
   1. Traffic Flow
   2. Receiver
   3. Puffery
   4. Promotion
2. Claims made in advertising of product superiority that cannot be proven true or untrue
   1. Banners
   2. Noise
   3. Buttons
   4. Puffery
3. Retailers that sell a broad range of items and offer a good selection within each product line
   1. Factory Outlet Store
   2. Department Stores
   3. Convenience Stores
   4. Creating Assortments
4. In-store displays and signs
   1. Off-Price Retailers
   2. Trade Promotion
   3. Point-of-Purchase (POP) Displays
   4. Point-of-Sale Systems
5. A strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences
   1. Guerrilla Marketing
   2. Vertical Marketing System (VMS)
   3. Integrated Marketing Communication (IMC)
   4. Conventional Marketing System

5 True/False Questions

1. Pre-approach → A part of the selling process that includes developing information about prospective customers and planning the sales interview

   True        False

2. Buttons → Small banner type ads that can be placed anywhere on a web page

   True        False

3. Sales Promotion → Programs designed to build interest in or encourage purchase of a product during a specific period

   True        False

4. Premiums → A communication vehicle through which a message is transmitted to a target audience

   True        False

5. AIDA Model → A research technique that uses clues to prompt answers from people about ads they might have seen

   True        False