Marketing Final

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By defining its business as "printing books" instead of "empowering imaginations" a children's book publishing company would more then likely experience :

Marketing Myopia

which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?

Sales Orientation

people who believe that ethical truths depend on the individuals or groups holding them are referred to as:

moral relativists

at the lands end website a customer can chat online with customer service representatives while shopping. this live help allows customers to have questions answered before placing an order. this focus on meeting customer needs illustrate a ____orientation

Market

SAP, the worlds largest business software company, has pledged to put the "customer at the center" if their universe. SAP has captured the idea of:

The marketing concept

Which if the following is NOT a type if competitive advantage?

Management structure

____is measured by comparing the relative cost of a standard goods and services in different geographic areas

Purchasing Power

Which level of ethical development moves from a egocentric viewpoint toward the expectations of society?

Conventional Morality

_____is defined as the collection of interpretation of information about forces, events and relationships that may affect the organization

Environmental Scanning

____is a strategy of increasing market share for present products in existing markets.

Market Penetration

____is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates

Corporate social responsibility

According to ____, the choice that yields the greatest benefit to the most people is the choice that is ethically correct.

Utilitarianism

Indonesian logging comapnies harvest the rain forests for timer and assume that a market exists for their products. The typical logging company has a ____orientation

Production

In contrast to marketing research problems, management decision problems are:

Action Oriented

Moder Maturity magazine is targeted toward adults age 50 and older. It has articles on health and firness as well as the arts and finance What segmenting base is this magazine using?

Demographic

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as

Cognitive Dissonance

____is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on high defined and precise customer segments

Customer Relationship Management

Homogeneous groups within a culture that share elements of the overall culture that share elements of the overall culture as well as have elements that are unique to that group are called:

Subcultures

When the sara lee bakery group introduced iron kids crustless bread )to save mothers the time and effort of slicing the crusts off sandwiches), it was using

Product Differentiation

customer -centric is an internal management philosophy similar to:

the marketing concept

Ranked from lowest to highest level, Maslow's hierarchy of needs model includes:

Physiological, safety, social, esteem, and self-actualization

to be useful, a segmentation scheme must produce segments that meet four basic criteria. The criteria are

Sustainability, identifiable and measurably, accessibility, and responsiveness

A shortage of blood for transfusions for injured animals has resulted in the introduction of a synthesized product called oxyglobin. The manager put a high price on this product in order to recoup its research and development costs. The manufacture is using a ____policy

price skimming

orange juice slope

price decreases

Which of the following would imply demand would be elastic

many substitute products

Toe nail medication

Observably

____occurs when an existing product is targeted toward new market segments. it is another type of new-product development because the product is new to that segment

Repositioning

A____name is a name, term, symbol, design, or combination that identifies a seller's products and differentiates them from competitors products

Brand

Fixed cost contribution equals

price minus the average variable cost

The____adopt a product because most of their friends have already done so

late majorority

The level of relationship marketing that is least likely to be effective in the long term because its advantages is easily imitated by other firms is based on

pricing incentive's

The process by which the adoption of 3-D HD TV's spreads is an example of

diffusion

During the ____stage of the new product development process, production starts, inventories are built up, the product is shipped to distribution points, and advertising begin

commercialization

Jim, notebook computer, year after

Early adopter

Most demand curve slope:

Downward and to the right

___cost is the change in total cost associated with one-unit change in output

marginal

100% over cost

key stoning

Which of the following provides the technological link connecting all of the logistics components of the supply chain?

Logistics information system

Box tops

cause related marketing

Provides time utility to buyers and sellers and aids manufacturers in managing supply and demand

storage

Relationship selling

Win win outcome

The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a ___Strategy

Push

Advertising that is designed to enhance a company's image rather than promote a particular product

Institutional

Involves of determining which sales prospects have a recognized need, buying power, and receptivity accessibility

lead qualification

All of the following activity groups are related closely to internal operations integration's success EXCEPT

Activity based costing

The three basic functions channel intermediaries perform are:

transactional logistical and facilitating

plastic council

pull

A ____discrepancy is created when a product is produced but a consumer is not ready to purchase it

Temporal

chips ahoy cookies

discrepancy of quantity

When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale, this is referred to as:

taking title

Bell buckle and walmart

Role Specificity

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