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Applied Investigates socially significant behaviors with immediate importance to the participant(s) Behavioral Precise measurement of the actual behavior in need of improvement Analytic Demonstrates experimental control over the occurrence and non-occurrence of the behavior Conceptual Behavior change interventions are derived from basic principles of behavior, Better enable research consumer to derive other similar procedures from the same principle(s), and Assist in integrating discipline into a system instead of a "collection of tricks" Technological Written description of all procedures in the study is sufficiently complete and detailed to enable others to replicate it Effective Improves behavior sufficiently to produce practical results for the participant(s), must reach social or clinical levels, and must result in noticeable changes in person's life Generality The behavior change has to last over time in pure and other environments. Also spread to other behaviors