Asch's (1951) line judgment study
Study with 6 confederates and only one real subject where participants were asked to identify lines with similar lengths
Percentage of subjects in the Asch's line judgement study who conformed AT LEAST ONCE to the confederates response
In the Asch's line judgement study conformity _____ with time
4/12 - 33%
On average the number of times a subject would conform to the answer the confederates gave in the Asch's line judgement study
Normative social influence
Conformity to gain approval of others or avoid disapproval & rejection
Informational social influence
Conformity resulting from one's willingness to accept others' opinions about reality; Conform b/c others provide useful source of information about how to behave/think, a person genuinely believes that the information is right.
When do people conform for informational social influence?
Consequence of conforming for informational social influence reasons.
Consequence of conforming for normative social influences.
Apparent motion caused by the movement of the eyes rather than the movement of the objects being viewed.
Man who conducted a study where subjects were put in a dark room and asked to estimate the amount of movement a stationary light moved.
Social norms: Implicit or explicit rules about how to behave (can be stable or variable)
Perceived rules about how people are supposed to behave
Perceptions of how people are actually behaving
Asch's line study is an example of ________ social influence
Sherif's light study is an example of ________ social influence
(Crandall) : compliance w/ bulimia norms predicts popularity
Breaking norms results in __________
Awareness of norms
Way of resisting conformity when one is aware that the common behavior is harmful (sororities)
Find a fellow deviant
Way of resisting conformity, people are more likely to go against what is common if there is someone else who is doing the same (Asch study: One confederate deviates - conformity drops from 32% to 6%)
Some actions are mental qualities or habits peculiar to an individual. One can get away with breaking occasional norm around friends.