chapter 4 notes

26 terms by mcbburks 

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Contrast

The idae behind contrast is to avoid elements that are merely similar.

Repetition

Repeat visual elements of the design throughout the piece.

Alignment

Nothing should be placed on the page arbitrarily.

Proximity

Items relating to each other grouped close together

Primary Colors

Red, Yellow, Blue these color cannot be mixed,they must be bought in some form.

Secondary Colors

Orange, Violet, Green, these color are created by mixing two primaries.

Tertiary / Intermediate Colors

Red Orange, Yellow Green, Blue Violet, etc.; mixing a primary with a secondary creates these colors.

Analogous colors

Are colors that are opposite each other on the color wheel.

Monochromatic

Is where one color is used but in different values and intensity.

Warm Colors

Are on one side of the color wheel and they give the felling of warmth.

Cool Colors

Are on the side of the color wheel and they give the feeling of coolness

Composition

Is the selection and arrrangement of subjects within the picture area.

Framing

Placeing the focus point of the photograph in such a way that the eye can move about the Picture.

Rule of Thirds

To divide a photograph horizontally or vertically into thirds to provide a satisfying balance.

Action

Makes the viewer feel as if they are seeing a moment captured as it happened, not as if it was posed.

Unifying Elements

Pulls your eye alongin the direction intended.

Off-Center Composition

Avoid placing the subject in the center of the photo.

Cropping

To modify a photograph that doesn't quite communicate the message intended by cuttting out unwanted parts of the photograph.

Depth of Field

When a lens focuses on a subject at a distance,all subjects at that distance are sharply focused.

Cluttered Backgrounds

Backgrounds that detract from the photograph.

Special Effects

Close-ups, different angles, color accent, lighting, shooting up or down, etc...

Rotating

To change the orientation on the page of the entire image or a selected portion.

Erasing

To remove an area or change the color.

Resizing

To change the size of the entire image or a selected portion.

Adding Text

To add words.

Painting

To add brush marks, pencil marks, or lines.

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