Unit 4 Basic Design Concept

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Color wheel, Four basic design principles, Basic photography techniques

Pallette

range of hues

Monochromatic

shades of one color from dark to light

Polychromatic

a variety of hues

Primary Colors

cannot be made by mixing and two colors together
YELLOW, RED, BLUE

Secondary Colors

created by mixing together two primary colors
ORANGE, VIOLET, GREEN

Tertiary/ Intermediate Colors

created by mixing primary colors with secondary colors
RED ORANGE, YELLOW GREEN, BLUE VIOLET, etc.

Analogous Colors

colors that like on either side of any given color
YELLOW-ORANGE, ORANGE, RED-ORANGE, etc.

Complementary Colors

colors placed opposite of each other on the color wheel
RED, GREEN, etc.

Warm Colors

cause feelings of warmth or excitement
RED, ORANGE, YELLOW

Cool colors

cause feelings of coolness or being calm
BLUE, GREEN, PURPLE

Contrast

avoid elements that are merely similar

Repetition

repeat visual elements of design throughout the piece

Alignment

nothing should be paced on the page arbitrarily

Proximity

items relating to each other should be grouped close together

Framing

placing the focus point of the photo in such a way that the viewers eye can move around the picture

Rule of Thirds

to divide a photo horizontally or vertically into thirds to provide a satisfying balance

Action

makes the viewer feel as if they are seeing a moment captured as it happened

Unifying Elements

pulls your eye along in the direction intended

Off-Center Composition

effective way to give the viewer a sense of location and distance

Cropping

to modify a photo that doesn't quite communicate the message by cutting out unwanted parts

Depth of Field

when a lens focuses on a subject at a distance, all subjects at that distance are sharply focused; while, subjects at a different distance are not

Cluttered Backgrounds

backgrounds that detract from the photo, rather than add to it

Special Effects

Close-ups, different angles, color accent, lighting, shooting up or down, etc. Can also be done using editing software

2 Types of Alignment

asymetrical
symetrical

Alightment Positions

center, right, left, full justification

San Seriff

no squiggles

Seriff

squiggles

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