| Term | Definition |
| Public Opinion Polls | scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion |
| Exit Polls | Polls based on interviews cunducted on Election Day with randomly selected voters. |
| Mass Media | television, radio, newspapers, magazines, the internet, and other means of popular communication |
| Sound Bites | the average news story is 60 seconds. The average time a candidate will have an argument televised is 7.8 seconds. Candidates and their writers know this so they often speak in slogans to get what they have to say heard on the news. |
| Press Conference | A meeting called to announce major news events. Media personnel are invited to a press conference and are usually supplied with written materials and photographs. |
| Freedom of Information Act | an act of congress passed in 1966 that created a system through which anyone can petition the government to declassify secret documents |
| Media Bias | Bias is mainpubiting information intentionally or unintentionally, in a way that influences how it is interpreted |
| Federal Communications Commission | an independent governmeent agency that regulates interstate and international communications by radio and television and wire and cable and satellite |
| Interest Group | any organization that seeks to influence government policy making to better serve the self perceived wants and needs of its members |
| Lobby | a group of people who try actively to influence legislation |
| Political Action Committee | an organization formed by a special-interest group, independent of political parties, to raise and spend money in support of political goals |
| Coalition | an alliance, especially a temporary one, of people, factions, parties, or nations |