| Term | Definition |
| comparison warrant | a warrant based on shared characteristics and circumstances of two or more thing or events |
| conceit | a fanciful expression, usually in the form of an extended metaphor |
| concrete language | language that describes specific, generally observable persons, places, or things; in contrast with abstract language |
| connotation | the non-literal, associative meaning of a word; the implied, suggested meaning |
| deduction | reasoning by which we establish that a conclusion must be true because the statements on which it is based are true |
| definition | an explanation of meaning of a term |
| definition by negation | defining a thing by saying what it is not |
| denotation | the strict, literal dictionary definition of a word |
| diction | related to style, writer's word choices |
| evidence | facts or opinions that support an issue or claim |
| didactic | from the Greek, means teaching |
| ethos | an ethical appeal in classical rhetorical study |
| euphemism | a more agreeable or less offensive substitute for a generally unpleasant word or concept |
| extended definition | a definition that uses several different methods of development |
| extended metaphor | a metaphor developed at great length, occurring frequently in or throughout a work |
| fact | something that is believed to have objective reality |
| factual evidence | support consisting of data that is considered objectively verifiable by the audience |
| fallacy | an error of reasoning based on faulty use of evidence or incorrect inference |
| false analogy | assuming without sufficient proof that if objects or processes are similar in some ways, then they are similar in other ways as well |
| false dilemma | simplifying a complex problem into an either/or dichotomy |
| faulty emotional appeal | basing an argument on feelings, especially pity or fear |
| faulty use of authority | failing to acknowledge disagreement among experts |
| figurative language | writing or speech that is not intended to carry literal meaning |
| figure of speech | a device used to produce figurative language |
| generalizations | a statement of general principle derived inferentially from a series of examples |
| genre | the major category into which a literary work fits |
| hasty generalizations | drawing conclusions from insufficient evidence |
| hyperbole | a figure of speech using deliberate exaggeration or overstatement |
| imagery | the sensory details or figurative language used to describe, arouse emotion, or represent abstractions |
| independent clause | a grammatical unit that contains both a subject and a verb |
| induction | reasoning by which a general statement is reached on the basis of particular examples |
| inference/infer | to draw a reasonable conclusion from the information presented |
| comparison warrant | a warrant based on shared characteristics and circumstances of tow or more things or |