the strategy of showing the products best features, telling half-truths, and omitting or lying about its potental problems
the use of well-known, respected people to endorse a product or service
the act or refering to words or ideas that evoke a positive response from an audience
the act of relating something or someone we like or respect with a product
the use of everyday people to sell a product or service
attempts to persuade the target audience to take a course of action everyone else is taking.
the use of names that evoke far or hatred in the viewer.