| Term | Definition |
| Gender gap | a significant deviation between the way men and women vote |
| Cleavage | a characteristic hat determines someone's political ideology |
| Liberal | economic control (tax the rich, minimum wage), social freedom (pro-choice, pro-gay marriage, pro-stem cell), government programs (Medicare, social security) |
| Conservative | economic freedom (personal responsibility), social control, small government |
| Political ideology | a certain ethical set of ideals, principles, doctrines, myths or symbols of a social movement, institution, class, or large group that explains how society should work, and offers some political and cultural blueprint for a certain social order |
| Elite | opinion makers, other follow |
| Suffrage | the right to vote |
| Poll Tax | fee to vote, eliminated by Voting Rights Act of 1965 |
| Grandfather Clause | could vote only if grandfather voted, eliminated by Voting Rights Act of 1965 |
| Political Socialization | process by which you get your political values |
| Exit Polls | demographics, what types of people vote for each candidate |