Marketing Essentials 3rd Edition Chapter 2 J. Todd
About this set
Created by:
chiltoncountydeca on January 19, 2012
Log in to favorite or report as inappropriate.
Order by
20 terms
Terms | Definitions |
|---|---|
 True | Businesses must have the right goods and services at the right time and right place for purchase, TRUE OR FALSE |
| Marketing Concept | states that businesses must satisfy customers' needs and wants in order to make a profit |
| Customers | People who buys the product |
| Consumers | People who actually use the product |
| Market | All potential customers who share common needs and wants, and who have the willingness to buy the product |
| Customer | A child may be the consumer but the parent is who? |
| Product strategies | __________ includes what product to make, how to package it, what brand name o use, and what image to project |
| Place strategies | ___________ determine how and where a product will be distributed |
| Price strategies | Reflects what customers are willing and able to pay |
| Promotion Strategies | Deals with how potential customers will be told about the new product and what the message will be, when and where it will be delivered, and what inducements to buy |
| True | Satisfying the needs and wants of all customers in a product category would and analyzing TRUE OR FALSE |
| Target Marketing | Focusing all marketing decisions on a very specific group of people who you want to reach |
| Customer profile | To develop a clear picture of a target market businesses must create a_____________ |
| Marketing mix | Comprises four basic market strategies, collectively known as the four P's- product, place, price, and promotion |
| Product, Place, Price, and Promotion | What four P's that comprises the basic marketing strategies? |
| Customer and Consumer | If you but a Sony Walkman and you are the person who will be using it, you are both the ___________ and ___________ |
| Consumer | If you buy a Sony Walkman as a gift, you are the customer and the person you are buying it for is the |
| True | The four elements of the marketing mix are interconnected TRUE OR FALSE |
| Customer Profile | Includes information about the target market with regard to the age, income level, ethnic background, occupation, attitudes, lifestyle, or geographic residence |
| True | The more information you have on your target market, the easier it is to make the marketing decisions |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.