1.
ad layout: a sketch that shows the general arrangement and appearance of a finished ad
2.
advertising: form of nonpersonal promotion in which companies pay to promote ideas,goods, or services in variety of media outlets.
3.
advertising agencies: independent businesses that specialize in developing ad campaigns and crafting the ads for clients
4.
advertising campaign: a group of advertisements commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company
5.
advertising proof: a representation of an ad that shows exactly how it will appear in print
6.
consumers promotion: sales strategies that encourage customers and prospects to buy a product or service
7.
copy: the selling message of a written advertisement
8.
coupons: certificates that entitle customer to discounts on goods and services
9.
direct marketing: a type of advertising directed to a targeted group
10.
headline: the phrases or sentence that captures the readers attention arouses their interest, and entices them to read the rest of the ad
11.
illustration: the photograph drawing or other graphic elements used in an advertisement
12.
incentives: products earned or given away through, contest, sweepstakes, and rebate.
13.
institutional promotion: a promotion method used to create a favorable image for a business
14.
new release: an announcement that is sent by a business or organization to media outlets
15.
premiums: low cost items given to consumers at a discount or for free
16.
product promotion: a promotion method businesses use to convince consumers
17.
promotion: decisions about advertising, personal selling, sales promotion, and publicity
18.
promotional mix: a combination of strategies and a cost effective allocation of resources
19.
promotional tie-ins: sales promotional arrangements between one or more retailers or manufactures
20.
public relations: activities that help an organization influence a target audience
21.
publicity: a tactic that public relations professionals use to bring information about an organization to the public's attention
22.
pull policy: a process that directs promotion towards consumers
23.
push policy: a manufacturer uses a mix of personal selling advertising, and buying discounts to promote a product to large retailers that sell its products
24.
sales promotion: are incentives that encourage customers to buy products or services
25.
sales promotion: all marketing activities other than personal selling
26.
signature: the distinctive identification for a business
27.
slogan: a catchy phrase or words that identify a product or company
28.
trade promotions: are sales promotion activities designed to get support for a product from Manufacturers wholesalers retailers