4 Written Questions
4 Multiple Choice Questions
- flexible brand identity to seize new opportunities in the marketplace.
- is created by an effective brand identity
- the capacity to transcend change
- Unified voice, one company strategy
4 True/False Questions
Abstract marks → Uses literal and recognizable image. May allude to name of company or a brand attribute.
Emblems → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Commitment → building, protecting and enhancing the brand
Design Thinking → innovation powers brand, brand builds loyalty, loyalty sustains profits.