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4 Written questions

4 Multiple choice questions

  1. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  2. a brand that represents a general product category and does not carry a company or brand name
  3. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
  4. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product

3 True/False questions

  1. Manufacturer brandA brand owned by the producer of the product


  2. Licensingan agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee


  3. Three type brands=Manufacturer Brand
    =Intermediary brand


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