NAME: ________________________

Chapter 7 Test

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4 Written Questions

4 Multiple Choice Questions

  1. a brand that represents a general product category and does not carry a company or brand name
  2. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  3. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
  4. =Manufacturer Brand
    =Co-branding
    =Intermediary brand

3 True/False Questions

  1. Licensinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product

          

  2. Manufacturer branda brand that represents a general product category and does not carry a company or brand name

          

  3. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

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