NAME

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4 Written questions

4 Multiple choice questions

  1. A brand that carries a name developed by the wholesaler, retailer, or catalog house
  2. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  3. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  4. a branding strategy that combines one or more brands to increase customer loyalty and sales for each product

3 True/False questions

  1. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  2. Generic brandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Brand namea word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

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