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4 Written Questions

4 Multiple Choice Questions

  1. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  2. A brand owned by the producer of the product
  3. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  4. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

3 True/False Questions

  1. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  2. Co-brandingA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Intermediary brandA brand that carries a name developed by the wholesaler, retailer, or catalog house

          

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