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4 Written questions

4 Multiple choice questions

  1. a branding strategy that combines one or more brands to increase customer loyalty and sales for each product
  2. A brand that carries a name developed by the wholesaler, retailer, or catalog house
  3. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
  4. The value a brand has beyond its actual functional benefits

3 True/False questions

  1. Three type brandsa brand that represents a general product category and does not carry a company or brand name

          

  2. Generic brandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Manufacturer brandA brand owned by the producer of the product

          

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