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4 Written questions

4 Multiple choice questions

  1. =Manufacturer Brand
    =Intermediary brand
  2. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  3. A brand owned by the producer of the product
  4. a device that legally identfies ownership of a registered brand or trade name

3 True/False questions

  1. BrandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.


  2. Brand equityThe value a brand has beyond its actual functional benefits


  3. Generic branda brand that represents a general product category and does not carry a company or brand name


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