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of 11 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. a brand that represents a general product category and does not carry a company or brand name
  2. =Manufacturer Brand
    =Intermediary brand
  3. A brand owned by the producer of the product
  4. A brand that carries a name developed by the wholesaler, retailer, or catalog house

3 True/False Questions

  1. Licensingan agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee


  2. Brand nameA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.


  3. Co-brandinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product


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