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of 11 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  2. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  3. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  4. a brand that represents a general product category and does not carry a company or brand name

3 True/False Questions

  1. Trademarka device that legally identfies ownership of a registered brand or trade name

          

  2. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  3. Co-brandinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product

          

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