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4 Written questions

4 Multiple choice questions

  1. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  2. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  3. a brand that represents a general product category and does not carry a company or brand name
  4. A brand owned by the producer of the product

3 True/False questions

  1. Brand namea word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  2. BrandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. The importance of brandingThe three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product

          

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