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4 Written Questions

4 Multiple Choice Questions

  1. The value a brand has beyond its actual functional benefits
  2. a brand that represents a general product category and does not carry a company or brand name
  3. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  4. A brand owned by the producer of the product

3 True/False Questions

  1. Co-brandingA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  2. Licensingan agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee

          

  3. The importance of brandingThe three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product

          

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