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4 Written questions

4 Multiple choice questions

  1. A brand owned by the producer of the product
  2. The value a brand has beyond its actual functional benefits
  3. a device that legally identfies ownership of a registered brand or trade name
  4. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

3 True/False questions

  1. Three type brands=Manufacturer Brand
    =Co-branding
    =Intermediary brand

          

  2. Intermediary brandA brand that carries a name developed by the wholesaler, retailer, or catalog house

          

  3. Generic branda brand that represents a general product category and does not carry a company or brand name

          

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