Translates and displays Web Page on a computer.
To remove data from one or more sides of an image.
To add images from other sources.
To select all the colors in an area that are alike.
To add words.
a still representation of each screen.
the density of pixels in an image.
The part of a character that extends below the baseline.
The distance between the meanline and the baseline.
The part of the character that extends above the baseline.
An open or closed circular line that creates a closed space.
The curve at the beginning of a leg of a character.
The invisible line where characters sit.
A secret series of characters that enables a user to access a file, computer, or program.
Gaining access to a network or a computer without proper approval.
Various types of software than can cause problems or damage your computer, such as virus, worm, back door, or Trojan horse.
The act of forging the header information on an email so that it appears to have originated from somewhere other than its true source; similar to phishing.
An undocumented way to get access to a computer system or the data it contains.
Denial of Service Attack
A type of attack on a network that is designed to bring the network down by flooding it with useless traffic.
To move an infected file, such as a virus, into an area where it cannot cause more harm.
A unique string of bits, or the binary pattern, of a virus; like the fingerprint of a virus.
A type of application you install to protect your system from viruses, worms, and other malicious code.
A crime committed on a computer network, especially the Internet.
Intended to make you remember a brand, rather than a specific product.
Teaches you about the products benefits.
Compares benefits or qualities of two or more similar products.
The losing product in a comparison ad may respond with this type of advertisement.
Shows happy people using the product.
The information-carrying capacity of the wires and channels that connect everyone in cyberspace.
The means of getting the product into the consumer's hand.
This is what's exchanged for the product.
What you are going to make and sell.
Intangible items that have monetary value and satisfy your needs and wants
The group that is identified for a specific marketing program/product.
Attributes of a product or service that make it capable of satisfying consumers' wants and needs.
Any program offered free of charge.
BMP (Bitmap Image)
The oldest type of bitmap image; large file size, but works well in Windows operating system
TIFF or TIF
Most scanners produce this type of image format; the quality is great, but the file size is usually huge.
Stands for Graphics Interchange Format; produces a small file size, but the quality isn't great.
JPG or JPEG (Joint Photographic Experts Group)
Most common type of bitmap image; the format we save our Photoshop projects in.
This type of image format is rarely used because its not compatible with most Internet browsers.