1.02 Principles of Design
About this set
Created by:
bweyant on February 2, 2012
Subjects:
Classes:
MWD Multimedia and Web Page Design 2013
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11 terms
Terms | Definitions |
|---|---|
 Alignment | Visual relationship between all of the elements in a layout. |
| Symmetrical Balance | Elements are centered or evenly divided both vertically and horizontally |
| Asymmetrical Balance | Off-center alignment created with an odd or mismatched number of elements |
| Radial Balance | Elements swirl around in a circular or spiral path. |
| Contrast | Adds emphasis and appeal to important information. Example: big and small |
| Proximity/Unity | Grouping elements to demonstrate their relationship to each other |
| Repetition/Consistency | Repeating some aspect of the design throughout the entire layout. |
| White Space | The negative or space empty of any color |
| Rule of Thirds | Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds. |
| Optical Center | The spot the eye first sees when it encounters a page. |
| Z-Pattern | The pattern eyes follow when scanning a page. |
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