← pr writting ch1-6 Test
5 Written Questions
5 Matching Questions
- selective attention
- selective exposure
- a using someone's name or image for commercial purposes without permission
- b a name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
- c The process whereby a consumer notices certain stimuli and ignores others
- d this term describes the situation when you are focused on certain stimuli in the environment while other stimuli are excluded
- e when a person other than the author of a book is the primary writer of the book - the author only agreeing and modifying what the writer has written on his or her behalf
5 Multiple Choice Questions
- the text 'copyright' followed by the year of publication
- a series of questions that you should answer when you begin an assignment.
- it is news that people want rather than news that they necessarily need.
- A journalist working for a media outlet does not own the copyright on his or her stories. Those stories are what we call " works for hire."
- usually a what-who-when-where-why-how breakdown of the news releases
5 True/False Questions
Interest → Is the information unusual or entertaining? does it have any human interest? people like to transcend the everyday world. Excitement-even vicarious exitement-often makes good news
format → a written script or prerecorded message designed specifically for broadcasts, make sure that it is accompanied by a cover letter explaining the content and mail back card of some sort
Registered trademark → a name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
summary lead → used to add drama to a news story, usually reserved for feature stories
primary research → data previously collected, often by third parties, for other purposes and adapted to the current needs.