5 Written Questions

1. communication in the form of advertising. It can be restricted more than many other types of speech but has been receiving increased protection from the Supreme Court.
2. Does the information have any importance to the prospective reading, listening, or viewing public? Is it something that the audience would pay to know? news value is frequently judged by what the audience is willing to pay for.
3. get sympathy
4. used primarily in shareholder relations; however, they are also of interest to financial media.
5. words falsely spoken that damage the reputation of another

5 Matching Questions

1. ghostwriting
2. selective attention
3. trademark
4. selective exposure
5. appropriation

1. a using someone's name or image for commercial purposes without permission
2. b a name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
3. c The process whereby a consumer notices certain stimuli and ignores others
4. d this term describes the situation when you are focused on certain stimuli in the environment while other stimuli are excluded
5. e when a person other than the author of a book is the primary writer of the book - the author only agreeing and modifying what the writer has written on his or her behalf

5 Multiple Choice Questions

1. the text 'copyright' followed by the year of publication
   1. prominence
   2. target audience
   3. copyright
   4. copyright notice
2. a series of questions that you should answer when you begin an assignment.
   1. direction sheet
   2. Interest
   3. testimonial
   4. fact sheet
3. it is news that people want rather than news that they necessarily need.
   1. soft news
   2. Interest
   3. slander
   4. hard news
4. A journalist working for a media outlet does not own the copyright on his or her stories. Those stories are what we call " works for hire."
   1. press kit
   2. news release
   3. works for hire
   4. ghostwriting
5. usually a what-who-when-where-why-how breakdown of the news releases
   1. soft news
   2. fact sheet
   3. Interest
   4. fair use

5 True/False Questions

1. Interest → Is the information unusual or entertaining? does it have any human interest? people like to transcend the everyday world. Excitement-even vicarious exitement-often makes good news

   True        False

2. format → a written script or prerecorded message designed specifically for broadcasts, make sure that it is accompanied by a cover letter explaining the content and mail back card of some sort

   True        False

3. Registered trademark → a name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner

   True        False

4. summary lead → used to add drama to a news story, usually reserved for feature stories

   True        False

5. primary research → data previously collected, often by third parties, for other purposes and adapted to the current needs.

   True        False