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5 Written Questions

5 Matching Questions

  1. Marketing Managers
  2. Corporate Strategy
  3. Operational Plans
  4. Strategy Formulation
  5. Planning
  1. a Strategy for determining a firm's overall attitude toward growth and the way it will manage its businesses or product lines
  2. b Developed by mid-level and lower-level mangers, set short-term targets for daily, weekly, or monthly performance
  3. c Plans and implements the marketing activities that result in the transfer of products from producer to consumer
  4. d Creation of a broad program for defining and meeting an organization's goals
  5. e Management process of determining what an organization needs to do and how best to get it done

5 Multiple Choice Questions

  1. People's ability to think in the abstract, to diagnose and analyze different situations, and to see beyond the present situation
  2. Goal set for the very near future
  3. The process of helping an organization maintain an effective alignment with its environment
  4. Are shorter-term plans for implementing specific aspects of the company's strategic plans
  5. Strategy at the business-unit or product-line level focusing on improving a firm's competitive position

5 True/False Questions

  1. Information ManagersResponsible for ensuring that operations processes create value and provide benefits to customers


  2. Long-Term GoalsGoal set for an extended time, typically five years or more into the future


  3. Organizational AnalysisProcess of better understand a company's strengths and weaknesses


  4. Middle ManagersImplement the strategies and work toward the goals set by top managers


  5. Strategic GoalsGoal derived directly from a firm's mission statement


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