A physical good or intangible service.
What is exchanged for a product.
refers to a firm's pricing strategies that are based on the prices being charged by its competitors.
Channels of Distribution
Known as "Place," is the utility of place, of having products where the customer wants when the customer wants them.
Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.
A percentage of total sales volume in a market captured by a brand, product, or company.
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Refers to marketing that takes place overseas or across national borderlines.
A retailer that primarily uses the internet as the medium to sell goods and intangible services.