| Term | Definition |
|---|
| distribution | the part of the marketing mix that involves getting goods to the customer |
| product/ service management | key marketing function involves designing and producing products that meet customer needs |
| decline phase | garments that are sold in closeout fashion stores(probably which phase of the product life cycle?) |
| Target (example of what?) | example of a discount store |
| couture | original, one- of - a - kind garments made with the highest standards of the highest quality fabrics |
| fad | when fashion takes a particular direction and the style is seen as being right for the time |
| similar- looking styles | generally speaking, if a fashion designer is showing a collection that is just right, the audience will be wearing... |
| France | this country was considered the center of fashion from the 1600s into the 1900s |
| Americanization | When the characteristics of a cultural element identified with the United States is transferred to another country, _________ is said to have taken place |
| women's wear | softline segment is considered the leading edge of fashion |
| proportion | principle of design that relates the size and shape of all elements used in a design |
| silhouette | formed when line enclose a space |
| nylon | a synthetic fabric |
| New York City | dominant fashion center in the U.S. |
| September and October | time of year when buying for fall men's wear occur in the New York Market |
| Miami | latin american, caribbean, and canadian fashion talent is showcase each year |
| Donna Karan | American fashion designer known for upscale, cozy women's and men's suits |
| Paris | Traditionally, designer runway shows start in New York and then move to London, Milan, and finally to ___________ |
| two times each year | The pret- a- porter shows in paris take place ______________ |
| Tom Ford | Creative director for the Paris- based Gucci and Yves Saint Laurent fashion houses |
| Singapore | fashion market that has the least potential for continued growth |
| Tokyo | center of the Japanese fashion industry |
| Korea | country becoming well known for its low- priced fashions and fabrics |
| copy | the words in a print advertisement |
| determine the show's purpose | the first step you should take to organize a fashion show |
| script | ________ details what will be said about each garment in a fashion show, the order in which the selected garments will be shown, which model will be wearing which garment, and the music and lighting details |
| fundraisers | used by the fashion industry to promote causes it believes in and to positively portray its brand names |
| selling | a personal, direct way of communication with the customer to assist with the decision to buy |
| $100,000 | outstanding salespeople at high- fashion stores such as Neiman- Marcus and Saks Fifth Avenue can earn annual salaries of more than _____________ |
| follow up with the customer | the final step a salesperson should take during a sales contact |
| mix | The marketing ______ is how the elements of marketing are combined to meet customer needs and wants |
| Financing | ___________ involves planning ways to cover the costs of successfully operating a business |
| Promotion | ____________ is communicating with customers about the product to stimulate customer demand for and purchase of the product |
| Product life cycle | The time from when a style of clothing is introduced until it is no longer purchased is called the fashion ________________ |
| target | A specific group of people toward whom retailer gears its products is called the _______________ |
| product | The term _________mix refers to all of the items an organization sells |
| fads | Fashion items that quickly move through the product life cycle then disappear are called _____ |
| off- price | An _________ store offers irregular or closeout fashions at 20 to 80 percent off first- quality prices |
| trend | a clothing fashion categorized by forward- looking style or an updated version of a classic style is often referred to as ______________ |
| active wear | Workout shorts and shirts are examples of the ___________ category of clothing |
| Couturier | A ___________ is the main creator and designer for a haute couture firm |
| knockoffs | Copies of haute couture designer clothes are called ___________ |
| Burka | A heat to toe garment worn in public by many Muslim women is called a __________ |
| style | A __________ is a particular look in fashion that sets it apart |
| Demand | __________ refers to the quantity of a particular fashion item that the public is willing and able to buy |
| Softlines | _______ are those items generally made of fabrics or leather |
| Misses | A regular woman's size in even numbers is referred to as _____________ |
| Contrast | The principle of design that attracts your attention at first glance is called emphasis or ___________ |
| runway | A type of event in which new fashion designs are worn and displayed by live models is call a __________ show |
| Atlanta | Regional fashion market weeks are held throughout the United States; the city of _________ serves the southeastern portion of the country |
| Open to buy | __________ is the amount of money a buyer has available to commit to the purchase of new apparel for a given period of time |
| Door | A _____ is fashion jargon for a retail store |
| 10 | Britain's footwear industry employs more than ___ percent of the nation's fashion- related employees |
| moda | Italian ready- to- wear apparel, known as ______ pronta, is shown primarily in Milan and Florence |
| collection | A _____________ opening in Paris is the first opportunity for buyers to view new fashions |
| mature | A ______________ market is one that has reached its full potential, with steady demand but not much room for continued growth |
| Guangdong | The manufacturing base of the Chinese fashion industry is located in ________________. |
| sourcing | Global __________ involves working with apparel manufactures throughout the world |
| Brand | ___________ building is establishing an identity or image for a line of apparel |
| Persuasive | _________________ language is language in an advertisement that is relevant to the potential customer |
| Product | Benefits to the customer that are presented in an ad are called __________ features |
| Cooperative | With __________ advertising, a vendor may share the cost of an ad with a retailer |
| press | Organizers of fashion shows sometimes send members of the media ________ kits that contain an invitation to the event, a typed news article, and information about the best time to take photos |
| program | A ______________ is a printed guide given to those in attendance at a fashion show; it includes a brief description of the garments, the models' names, and acknowledgment of the sponsors |
| infomercial | An _________________ is a commercial that is the length of a regular hour or half- hour TV show and features the sponsor's products in a show format |
| commission | Salespeople are usually paid based on a percentage of what they cell, called ______________ |
Combine with other sets
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