Give the term for a base of committed partisans supporting an electoral candidate who also attracts swing votes
Give the term for the tendency of lesser-known or weaker candidates to profit in an election by the presence of a more popular candidate on the ticket.
Give the term for the situation when a new issue of utmost importance to voters cuts across existing party divisions and replaces old issues that formerly formed the basis of party identity.
Give the term for a type of primary in which the voter must be a registered member of a political party to vote in that party's primary.
Critical or realigning periods
Give the term for periods during which a sharp,lasting shift occurs in the popular coalition supporting one or both parties. The issues that separate the two parties change, so the kinds of voters supporting each party change.
Give the term for the second election in a campaign that derermines which party's nominee will win office.
Give the term for a campaign issue on which the rival parties or candidates take different positions in order to reach out for electoral support.
Give the term for a ballot, sometines called the Massachusetts ballot, which lists all candidates by office to minimize a straight party ticket vote. It was an innovation championed by the Progressives.
Give the term for the first voter opportunity in a campaign that determines a partys nominee for an office.
Give the term for voting on the basis of how things have gone in the recent past and then voting for the party that controls the White House, if the voter approves of the current administrations performance, or voting against that party if the voter disapproves
Give the term for an election result in which a congressional district votes for the presidential candidate of one party and the congressional candidate of the other party.
Give the term for an element of campaign strategy that involves selecting when to enter an electoral race.
Give the term for a campaign appearance that is covered in a news broadcast.
Give the term for a type of primary in which the voter can decide upon entering the voting booth in which partys primary to participate.
Give the term for the person currently in office.
Give the term for media advertising meant to cast an unfavorable light on an opponent.
PAC or Political Action Committee
Give the term for a committee set up by a special-interest group representing a corporation, labor union, or other special interest. These groups try to influence elections.
Give the term for voting on the basis of a persons view of rival candidates positions on the issues.
Give the term for the type of primary used in some southern states if no candidate gets a majority of the votes in the first primary vote.
Give the term for short ads on behalf of a candidate on television
Give the term for an element of campaign strategy that is a simple, appealing idea that can be repeated over and over again.
Give the term for an issue that is linked in the voters mind with conditions.goals. or symbols that are almost universally approved or disapproved by the electorate,e.g. corruption.
Give the term for a ballot, sometimes called the Indiana Ballot, that was government-printed and contained, in columns, a list of all candidates for each party. A voter could simply mark the top of one column to vote for every candidate in that column.
Give the term for a special kind of primary used to pick delegates to the presidential nominating conventions of the major parties.
Public finance law
Give the term for a federal law providing tax revenue to candidates seeking the presidency.
straight ticket voting
Give the term for voting for candidates who are all for the same party, for example, voting for the republican candidates for senator, representative, and president.
Give the term for an element of campaign strategy that involves either a positive (build-me-up) or negative (attack-the-opponent) approach.