| Term | Definition |
|---|
| Why study history | -So that we don't re-invent the wheel -To trace the development of scholarly tradition and put later chapters in perspective -To more easily identify re-occurring patterns |
| 1929-1932: Payne Fund Studies | First systematic research on media effects; focused on impact of movies on children and adolescents. |
| Legacy of Fear | Studies reinforced widespread belief that the media were dangerous and that the effects of media messages might pervert and upset the proper social order |
| The Magic Bullet Model | Notion that the media exert powerful and relatively uniform effects on everyone that is exposed to this particular message. -Also known as the "hypodermic needle model of mass communication." -Not embraced by today's scholars, but perhaps still resonates with public and popular press |
| The People's Choice Study | -Campaign messages did not convert people Rather, media messages reinforced prior intentions [Demonstrated support for Limited Effects Model of media impact] |
| Limited Effects Perspective | Effects of media thought to be minimal. Public did not generally embrace this approach; "legacy of fear" still prevalent |
| Social Learning Theory | Bandura (1977): "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." |
| Potters Box | -Quadrant 1 – Define or clarify the facts of the situation (Situation) -Quadrant 2 – Identify the values or ethical issues that underlie the options (Values) -Quadrant 3 – Look for general principles that underlie the options (Principles) -Quadrant 4 – Clarify our loyalties (Loyalties) |
| ombudsman | -Internal critic, Spokesperson for the public's interests |
Combine with other sets
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