The Quizlet Story

For lack of a professional writer working for Quizlet, here are some ramblings from me, Andrew Sutherland, creator of Quizlet, president of Brainflare, web developer, and high school student.

Hello.

Quizlet is how I occupy my free time and even some of my non-free time.

My mission for Quizlet is to make learning vocabulary not a chore. I know a lot of teachers assign vocabulary to students, but few students actually "absorb" words into their vocabularies after they take their test. Which kind of defeats the purpose, right? So Quizlet is my response - it aims to make learning fun, thus make learning effective. At the very least, it can help students do better on quizzes and tests even if they don't fully "absorb" their words.

Andrew Sutherland

I started Quizlet in October 2005, back when I was a mere 15-year-old (human years). I had just received a list of 111 French Animals to memorize from my magnanimous French teacher. I was puttering along with my dad with some call-and-response type quizzing. "Man, I love doing this" was NOT what I was thinking. So I put my thinking cap on, and the first line of code for Quizlet was written that night. Of course, that code was all deleted when I thought about what Quizlet would be. You really should plan first.

Quizlet is a shoestring operation. For its first 420 days, it was the work of only myself. I did all the designing, programming, debugging, and perfecting. The project had no product managers, no marketers, and no venture capitalists. It was just me and my testers. Recently I've realized some things are out of my field of expertise (I'm not a lawyer, for example). So there are a few other people involved these days.

Quizlet is free and will remain free to all users. The current plan is to offer targeted advertising on the non-studying pages. I'm hoping to make some deals with some educational and test-prep companies and perhaps some universities. If you're interested in advertising to my userbase of highly-motivated high-school and college students, shoot me a note (see above right).

Let's see, what haven't I covered? Ahh, the name Quizlet comes from Quizlette, the name of the "little" quizzes my French teacher gives. She could have charged royalties, but that just wouldn't be right…

And because you really want to know, I made Quizlet using only the finest ingredients:

Quick Stats

  • 44,966,565 scores logged
  • 16,804,271 terms entered
  • 5,921,688 discussion messages sent
  • 632,439 sets made
  • 353,528 registered users
  • 21,225 groups created
  • 15 years - median user age
  • 1,176 days in operation (720 days since public launch)

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