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normative+influence

normative
based on or prescribing a norm or standard
influence
shape or influence
influence
one having power to influence another
influence
a cognitive factor that tends to have an effect on what you do
normative
relating to or dealing with norms
influence
a power to affect persons or events especially power based on prestige etc
normative
dealing with or based on norms
normative
giving directives or rules
influence
have and exert influence or effect
influence
induce into action by using one's charm
influence
the effect of one thing (or person) on another
influence
causing something without any direct or apparent effort
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