4 Written Questions
4 Multiple Choice Questions
- is created by an effective brand identity
- flexible brand identity to seize new opportunities in the marketplace.
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
- the extent to which organizations are economically, ethically and socially sustainable.
4 True/False Questions
Durability → flexible brand identity to seize new opportunities in the marketplace.
Commitment → Unified voice, one company strategy
Abstract marks → Uses literal and recognizable image. May allude to name of company or a brand attribute.
Coherence → Unified voice, one company strategy