NAME: ________________________

Question Types

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Question Limit

of 12 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. the capacity to transcend change
  2. Unified voice, one company strategy
  3. Free-standing word or words.
  4. the extent to which organizations are economically, ethically and socially sustainable.

4 True/False Questions

  1. CommitmentUnified voice, one company strategy


  2. Letterform marksUses literal and recognizable image. May allude to name of company or a brand attribute.


  3. Design Thinkinginnovation powers brand, brand builds loyalty, loyalty sustains profits.


  4. Abstract marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.


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