4 Written Questions
4 Multiple Choice Questions
- the capacity to transcend change
- Unified voice, one company strategy
- Free-standing word or words.
- the extent to which organizations are economically, ethically and socially sustainable.
4 True/False Questions
Commitment → Unified voice, one company strategy
Letterform marks → Uses literal and recognizable image. May allude to name of company or a brand attribute.
Design Thinking → innovation powers brand, brand builds loyalty, loyalty sustains profits.
Abstract marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.