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of 12 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  2. the extent to which organizations are economically, ethically and socially sustainable.
  3. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  4. flexible brand identity to seize new opportunities in the marketplace.

4 True/False Questions

  1. CommitmentUnified voice, one company strategy


  2. Durabilitythe capacity to transcend change


  3. EmblemsTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.


  4. WordmarksFree-standing word or words.


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