4 Written Questions
4 Multiple Choice Questions
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
- the extent to which organizations are economically, ethically and socially sustainable.
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
- flexible brand identity to seize new opportunities in the marketplace.
4 True/False Questions
Commitment → Unified voice, one company strategy
Durability → the capacity to transcend change
Emblems → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Wordmarks → Free-standing word or words.