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of 12 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. A graphic focal point. Mnemonic device.
  2. the extent to which organizations are economically, ethically and socially sustainable.
  3. is created by an effective brand identity
  4. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

4 True/False Questions

  1. Flexibilitythe capacity to transcend change

          

  2. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  3. Durabilityflexible brand identity to seize new opportunities in the marketplace.

          

  4. EmblemsTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.

          

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