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of 12 available terms

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4 Written Questions

4 Multiple Choice Questions

  1. innovation powers brand, brand builds loyalty, loyalty sustains profits.
  2. building, protecting and enhancing the brand
  3. Unified voice, one company strategy
  4. Free-standing word or words.

4 True/False Questions

  1. Flexibilityflexible brand identity to seize new opportunities in the marketplace.

          

  2. Sustainabilitythe extent to which organizations are economically, ethically and socially sustainable.

          

  3. Letterform marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  4. Differentiationis created by an effective brand identity

          

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