4 Written Questions
4 Multiple Choice Questions
- innovation powers brand, brand builds loyalty, loyalty sustains profits.
- building, protecting and enhancing the brand
- Unified voice, one company strategy
- Free-standing word or words.
4 True/False Questions
Flexibility → flexible brand identity to seize new opportunities in the marketplace.
Sustainability → the extent to which organizations are economically, ethically and socially sustainable.
Letterform marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
Differentiation → is created by an effective brand identity