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4 Written questions

4 Multiple choice questions

  1. Unified voice, one company strategy
  2. flexible brand identity to seize new opportunities in the marketplace.
  3. building, protecting and enhancing the brand
  4. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

4 True/False questions

  1. Emblemsflexible brand identity to seize new opportunities in the marketplace.

          

  2. DifferentiationUnified voice, one company strategy

          

  3. WordmarksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  4. Durabilitythe capacity to transcend change

          

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