4 Written questions
4 Multiple choice questions
- Free-standing word or words.
- building, protecting and enhancing the brand
- flexible brand identity to seize new opportunities in the marketplace.
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
4 True/False questions
Letterform marks → A graphic focal point. Mnemonic device.
Emblems → the capacity to transcend change
Coherence → Unified voice, one company strategy
Sustainability → the extent to which organizations are economically, ethically and socially sustainable.