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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. building, protecting and enhancing the brand
  3. flexible brand identity to seize new opportunities in the marketplace.
  4. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

4 True/False questions

  1. Letterform marksA graphic focal point. Mnemonic device.


  2. Emblemsthe capacity to transcend change


  3. CoherenceUnified voice, one company strategy


  4. Sustainabilitythe extent to which organizations are economically, ethically and socially sustainable.


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