4 Written questions
4 Multiple choice questions
- the extent to which organizations are economically, ethically and socially sustainable.
- the capacity to transcend change
- Free-standing word or words.
- Uses literal and recognizable image. May allude to name of company or a brand attribute.
4 True/False questions
Flexibility → flexible brand identity to seize new opportunities in the marketplace.
Letterform marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
Differentiation → is created by an effective brand identity
Coherence → building, protecting and enhancing the brand