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4 Written questions

4 Multiple choice questions

  1. the extent to which organizations are economically, ethically and socially sustainable.
  2. the capacity to transcend change
  3. Free-standing word or words.
  4. Uses literal and recognizable image. May allude to name of company or a brand attribute.

4 True/False questions

  1. Flexibilityflexible brand identity to seize new opportunities in the marketplace.


  2. Letterform marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.


  3. Differentiationis created by an effective brand identity


  4. Coherencebuilding, protecting and enhancing the brand


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