4 Written questions
4 Multiple choice questions
- building, protecting and enhancing the brand
- Unified voice, one company strategy
- the capacity to transcend change
- Free-standing word or words.
4 True/False questions
Sustainability → the capacity to transcend change
Emblems → Trademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.
Design Thinking → innovation powers brand, brand builds loyalty, loyalty sustains profits.
Flexibility → flexible brand identity to seize new opportunities in the marketplace.