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4 Written questions

4 Multiple choice questions

  1. building, protecting and enhancing the brand
  2. Unified voice, one company strategy
  3. the capacity to transcend change
  4. Free-standing word or words.

4 True/False questions

  1. Sustainabilitythe capacity to transcend change


  2. EmblemsTrademark featuring a shape inextricably connected to the name of the organization. The elements are never isolated.


  3. Design Thinkinginnovation powers brand, brand builds loyalty, loyalty sustains profits.


  4. Flexibilityflexible brand identity to seize new opportunities in the marketplace.


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