4 Written questions
4 Multiple choice questions
- Free-standing word or words.
- the capacity to transcend change
- Unified voice, one company strategy
- flexible brand identity to seize new opportunities in the marketplace.
4 True/False questions
Pictorial marks → Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
Design Thinking → the capacity to transcend change
Emblems → Unified voice, one company strategy
Letterform marks → Uses literal and recognizable image. May allude to name of company or a brand attribute.