NAME

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of 12 available terms

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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. the capacity to transcend change
  3. Unified voice, one company strategy
  4. flexible brand identity to seize new opportunities in the marketplace.

4 True/False questions

  1. Pictorial marksVisual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.

          

  2. Design Thinkingthe capacity to transcend change

          

  3. EmblemsUnified voice, one company strategy

          

  4. Letterform marksUses literal and recognizable image. May allude to name of company or a brand attribute.

          

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