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4 Written questions

4 Multiple choice questions

  1. Free-standing word or words.
  2. building, protecting and enhancing the brand
  3. Visual form to convey a big idea or brand attribute.
    Works for large comp. with numerous and unrelated divisions.
  4. A graphic focal point. Mnemonic device.

4 True/False questions

  1. Coherencebuilding, protecting and enhancing the brand


  2. Durabilityflexible brand identity to seize new opportunities in the marketplace.


  3. EmblemsFree-standing word or words.


  4. Sustainabilitythe capacity to transcend change


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