4 Written questions
4 Multiple choice questions
- Free-standing word or words.
- building, protecting and enhancing the brand
- Visual form to convey a big idea or brand attribute.
Works for large comp. with numerous and unrelated divisions.
- A graphic focal point. Mnemonic device.
4 True/False questions
Coherence → building, protecting and enhancing the brand
Durability → flexible brand identity to seize new opportunities in the marketplace.
Emblems → Free-standing word or words.
Sustainability → the capacity to transcend change