Quizlet intro business ch. 16

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  1. advertising: paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message
  2. blog: an online diary that looks like a web page but is easier to create and update by posting text, photos , links to others
  3. infomercial: a full-length tv program devoted exclusively to promoting goods or services
  4. integrated marketing communication (IMC): a technique that combines all the promotional tools into one comprehensive, unified promotional strategy
  5. interactive promotion: promotion process that allows marketers to go beyond a monologue, where sellers try to persuade buyers to buy things, to a dialogue in which buyers and sellers work togher to create mutually beneficial exhcnage relationships
  6. personal selling: the face to face presentation and promotion of goods and services
  7. podcasting: a means of distributing audio and video programs via the internet that lets users subscribe to a number of files, also known as feeds, and then hear or view the materl at the time they choose
  8. product placement: putting products into tv shows and movies where they will be seen
  9. promotion: an effort by marketers to inform and remind people in the target market about products and to persuade them to participate in an exchange
  10. promotion mix: the combination of promotional tools an organization uses
  11. prospect: a person with the means to buy a product, the authority to buy, and the willingness to listen to a sales message
  12. prospecting: researching potential buyers and choosing those most likely to buy
  13. public relations (PR): the management function that evaluates public attitudes, changes policies and procedures in response to the publics requests, and executes a program of action and information to earn public understanding and acceptance
  14. publicity: any information about an individual, product, or organization thats distributed to the public through the media and thats not paid for or controlled by the seller
  15. pull strategy: promotional strategy in which heavy advertising and sales promotion efforts are directed toward consumers so that they'll request the produts from retailers
  16. push strategy: promotional strategy promotional strategy in which the producer uses advertising, personal selling, sales promotion and all other promotional tools to convince wholesalers and retails to stock and sell merchandise
  17. qualifying: in the selling process, making sure that people have an need for the product, the authority to buy, and the willingness to listen to a sales message
  18. sales promotion: the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activites
  19. sampling: a promotional tool in which a company lets consumers have a small sample of a product for no charge
  20. trail close: a step in the selling process that consists of a question or statment that moves the selling process towards the actual close
  21. viral marketing: the term now used to describe everything from paying people to say positive things on the internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific web sites
  22. word of mouth promotion: a promotional tool that involves people telling other people about products they've purchased