| # | Term | Definition | From Set |
|---|---|---|---|
| 1 | fear appeals | Messages that stress negative consequences. | Consumer Behavior Chapter 6 |
| 2 | fear appeals | an attempt to change attitudes or behavior through the use of threats or by highlighting negative consequences of noncompliance with the request. | Chapter 8 |
| 3 | fear appeals | refers to appeals that claim you will be harmed if you dont adopt the message- | Final Exam |
| 4 | fear appeals | can be innate or learned, threatening & out of control, tendcy to escape from threating situation | message features cmn 152 |
| 5 | Fear Appeals | A component of a message that contains information that directly relates to some dreaded effect that could be suffered by the persuadee or by persons for whom this person is responsible (like kids). EX: TV advertising for cars. | Comm 1302 |
| 6 | Fear Appeals | May stress physical dangerous threats to health, may identify social threats; disapproval or rejection, may backfire if the level of threat is too high | Advertising Exam 2 Ch. 6 |
| # | Title | Users | Date |
|---|---|---|---|
| 1 | ultimate ecology!!!FEAR US, FOR WE ARE STRONG!!!!!!!!!! | 1 user | February 11, 2008 |
| 2 | Forwhoever...Oscar Smith HIgh school is the school i go to .... but you can chat to who ever you want...My song: *NO LOVE*Staring out at the world across the street. You hate the way your life turned out to be. He’s pulling up the driveway and you don’t make a sound. Cause you always learned to hold the things you want to say. You’re always gonna be afraid. There’s only hate. There’s only tears. There’s only pain. There is no love here. So what will you do? There’s only lies. There’s only fear. There’s only pain. There is no love here.Broken down like a mirror smashed to pieces. You learned the hard way to shut your mouth and smile. If these walls could talk, they would have so much to say. Cause everytime you fight, the scars are gonna heal. But they’re never gonna go away. You’re falling. You’re screaming. You’re stuck in the same old nightmare. He’s lying. You’re crying. There’s nothing left to salvage. Kick the door cause this is over. Get me out of here! | 6 users | March 17, 2008 |
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