| Term | Definition |
|
demand |
the desire to own something and the ability to pay for it |
|
law of demand |
consumers buy more of a good when its price decreases and less when its price increases |
|
substitution effect |
when consumers react to an increase in a good's price by consuming less of that good and more of other goods |
|
income effect |
the change in consumption resulting from a change in real income |
|
demand schedule |
a table that lists quantity of a good a person will buy at each different price |
|
market demand schedule |
a table that lists the quantity of a good all consumers in a market will buy at each different price |
|
demand curve |
a graphic representation of a demand schedule |
|
ceteris paribus |
latin phrase that means "all other things held constant" |
|
normal good |
a good that consumers demand more of when their incomes increase |
|
inferior good |
a good that consumers demand less of when their incomes increase |
|
complements |
two goods that are bought and used together |
|
substitutes |
goods used in place of one another |
|
elasticity of demand |
a measure of how consumers react to a change in price |
|
inelastic |
describes demand that is not very sensitive to a change in price |
|
elastic |
describes demand that is very sensitive to a change in price |
|
unitary elastic |
describes demand whose elasticity is exactly equal to 1 |
|
total revenue |
the total amount of money a firm receives by selling goods or services |