| Term | Definition |
|
bandwagon |
Tries to persuade everyone to join and do the same thing. |
|
loaded words |
Using words with strong emotional associations. |
|
plain folks |
Suggesting something is practical and a good value for ordinary people. |
|
glittering generality |
Using words so strongly positive in emotional content that just hearing them makes you feel good. |
|
transfer |
Transferring good looks, feelings, or ideas to the person who the propaganda is meant to influence. |
|
testimonial |
Using a famous person to endorce the product. |
|
repetition |
Using the product name or a keyword or phrase over and over. |
|
propaganda |
information that is spread for the purpose of promoting some cause |